A portion of the proceeds from the Halloween Hustle 5k will be going to Keep Greater Milwaukee Beautiful (KGMB) is an award-winning non-profit organization that has been promoting sustainability through clean, healthy, and beautiful communities since 1983. KGMB connects individuals to their environment to promote sustainability and environmental justice through education and service opportunities. We support over 59,000 volunteers each year, primarily through our beautification efforts such as clean ups and tree plantings. Each year we work in over 40 schools with over 4,000 students on environmental topics like recycling, composting, and water and energy conservation. Click here to donate to KGMB.